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Sophie Goldschmidt appointed CEO of World Surf League

The World Surf League (WSL) has named Sophie Goldschmidt as its next CEO, the league announced on Wednesday.

Goldschmidt will officially take over from interim CEO Dirk Ziff in August.

Goldschmidt previously was the Group Managing Director at CSM Sport, where she was responsible for developing and driving new business initiatives and commercial growth across the company’s global operations, in addition to managing the group’s brand development and marketing. She has also held executive roles in the Rugby Football Union, National Basketball Association (NBA), Women’s Tennis Association (WTA) and Adidas.

“It is an honor to lead the WSL,” Goldschmidt said in a statement. “The League has experienced tremendous growth in recent years and has pioneered incredible innovations to transform surfing into a remarkable, digital-first and world-class sport that naturally also transcends into the lifestyle sector so well. I am confident the future holds incredible potential and I am excited to lead WSL into its next phase of growth.”

[More from Excelle Sports: What happens when a soccer player learns how to surf]

Goldschmidt will look to elevate the popularity of the sport and league, especially with surfing making its Olympic debut at the Tokyo 2020 Games. According to the statement, “She intends to advance various athlete development programs to build authentic interest in the sport in addition to tailoring fan experiences to be as immersive as possible through new formats, live content and other media.”

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