New Balance signed U.S. women’s national team and Boston Breakers midfielder Rose Lavelle to a multi-year endorsement deal on Thursday.
Lavelle, who was the No. 1 overall pick in the 2017 NWSL Draft, will wear the New Balance Furonv2 boots on the field, and will also be featured in New Balance campaigns for “a variety of sports, fitness and lifestyle footwear and apparel,” according to the press release.
“I am so excited to be joining New Balance as the first female soccer player for Team NB,” Lavelle said in the release. “It’s especially meaningful that I’m now playing for a Boston team and wearing boots made by a Boston-based brand. I’m really looking forward to working with New Balance to help grow the brand and the game of soccer both domestically and internationally.”
Lavelle also becomes New Balance’s first female soccer athlete that the company has partnered with.
INBOX: New Balance makes Rose Lavelle its 1st female soccer athlete via multi-yr endorsement deal; she'll feature in a "variety" of ad spots
— Charles Boehm (@cboehm) April 20, 2017
It was a rough NWSL debut for Lavelle, as Boston lost to FC Kansas CIty 2-0 in the league’s opening weekend last Saturday.
[More from Excelle Sports: WATCH: U.S. Soccer’s Rose Lavelle scores first international goal]
Lavelle and the Breakers will take on Sky Blue FC on Sunday.