Olympic Channel adds six more sports, including softball

The Olympic Channel is adding some more content. After launching at the conclusion of the 2016 Rio Olympics, the digital service is adding six more sports to its rotation, including softball. Cycling, skating, luge, karate and sport climbing are all also on the list, as well as baseball.

Baseball-softball, karate and sport climbing are all new sports for the 2020 Tokyo Games.

The Olympic Channel plans to broadcast live events, as well as continue its standard coverage and original shows.

[More from Excelle Sports: Monica Abbott on Tokyo 2020: ‘I would like to play. It would be my honor.’]

Since its launch, the channel’s focus has been on developing awareness of the Olympic sports in between four year events. The IOC also believes in the product to target younger viewers for the games by focusing on the athletes’ stories.

In an interview with Bloomberg News, the IOC’s Yiannis Exarchos, who is overseeing the channel, called their programming “edgier.” He added, “The personalities of athletes, their lifestyles, are something very, very attractive” Exarchos said.

There aren’t any details yet on plans for the six new sports.

Jump To Comments