Who said Cinderella couldn’t play soccer if she wanted to?
Disney has announced that it is partnering with the English women’s national soccer team and the FA to encourage more girls in Great Britain to play soccer and redefine what it means to be a princesss, The Drum reported on Tuesday.
The #DreamBigPrincess campaign wants to show that princesses aren’t just dainty, damsels-in-distress waiting for their prince charming. Like Ariel from the Little Mermaid, they can dream big and discover a whole new world—like the world of soccer, for example.
Disney kicked off the campaign interviewing the Lionesses, hoping their stories of triumph and dedication would inspire many young girls to follow suit.
“We’re delighted to announce our partnership with Disney as the perfect company to help us double girls football participation by 2020,” FA’s commercial director Mark Bullingham said in a press release. “We both want to get a new generation of girl’s active through football, to have fun whilst learning life skills. Working together with Disney’s unique range of channels, characters and franchises will help us to achieve this.”
[More from Excelle Sports: The 3 best things that happened in every NWSL match this weekend]
Disney and the FA encourage the public to participate in the movement by sharing inspirational photos of girls playing soccer and using the hashtag #DreamBigPrincess.
“At Disney we always want our characters and storytelling to be really relevant, inspire and empower children to be confident and believe in themselves, so we’re excited to be teaming up with The FA and kicking off our partnership with such an exciting campaign with the Lionesses,” Disney UK chief marketing officer Anna Hill said in a press release. “Disney has a longstanding commitment to healthy living so by encouraging girls to get out and play football, this partnership will help both organizations achieve their goals.”